The Beijing News reported that (reporter: Wang Ziyang), on August 27th, BESTORE, the casual snacks brand, launched a new brand LOGO on its 12th anniversary to fully upgrade the brand image. Yang Hongchun, founder and chairman of BESTORE, said this upgrade marks the beginning of BESTORE's comprehensive overseas market plan.
This time, the renewed LOGO of BESTORE is "the stamp of the Chinese character '良' meaning good", in which the symbol "√" is like the upside-down "store roof" and BESTORE hopes it can make consumers associate "one in a hundred ". The relevant person in charge of BESTORE said that the company has developed a detailed and complete plan, and these upgrades will be applied in the store decoration, advertising, signboards, product models, office supplies, clothing, packaging systems, displays, printed publications, etc.
At present, among the offline stores of BESTORE, Hubei, Hunan, Henan, Jiangxi and other places are already mature markets, while Chongqing, Shenzhen, Xi'an, Hangzhou, Suzhou, Nanning, Guangzhou and others are currently at the exploration stage. As to the entry plan of Beijing, the first-line market of casual snacks consumption, Yang Hongchun, chairman of BESTORE, told the reporter of The Beijing News that before entering a new market, BESTORE will conduct long-term discussions on products, supply chains, teams and markets. It is not the case that BESTORE does not want to enter the Beijing market, but it needs to steadily advance the related work.
The upgrade of the brand image of BESTORE also pushed forward its plan in the international market. April this year, depending on a good consumption base in international markets, BESTORE has launched its overseas business plan. Up to now, BESTORE has brought more than 100 delicious snacks to 20 countries such as the United States, Australia, Britain, France, etc. Also, it can deliver small parcels within 30 kilograms directly to consumers through the cross-border logistics system from cross-border e-commerce platforms such as Tmall, JD.com, Amazon, etc.
The relevant person in charge of BESTORE said that in the future, BESTORE's global development strategy will be taken in two stages. In the present stage, it will target the 100 million overseas Chinese and international students as the main group and focus on Chinese-flavored snacks; Next stage, it will seek overseas partners and jointly develop products suitable for consumers' tastes in different countries, and meanwhile strive to enter large chain supermarkets, exploring and developing offline markets that account for 90% of overseas snack consumption.
